When someone asks you what you do, does your heart start beating faster? Do you feel nervous as you try not to stumble over your words? Do you wonder what can help you explain yourself and your business in a compelling and clear way, every time?
If so, you need to create an elevator pitch for business.
But what exactly is an elevator pitch and why is it important?
This short article will give you the basics about what it is and why you need it. It will also include 3 elevator pitch for business examples, and a resource for writing the perfect elevator speech.
What Is an Elevator Pitch for Business?
An elevator pitch is a short script that explains you or your business to a total stranger. It should be persuasive, inspire genuine interest, and compel your listener to want to know more. It’s called an elevator pitch because it should be no more than 30 seconds – the time it might take to ride in an elevator with someone.
Why Do You Need an Elevator Business Pitch?
An elevator pitch is critical. It explains what you or your organization does, sparks interest, inspires confidence, and creates strategic connections.
You can also create an elevator pitch for a specific event, product, idea, or project. The idea is to always have your target “listener” in mind. What do you need them to know and what do you want them to do after hearing your pitch?
3 Elevator Pitch for Business Examples
- My name is John. After years of selling pharmaceuticals to doctors, I’m now a digital marketing expert for small medical practices. I have a next-level, proprietary CRM for doctors coming out this year.
- We help organizations and individuals get into carbon credits by measuring, managing, and predicting carbon credit creation over decades. This allows you to plan and redeem credits as a sustainable, large-scale income strategy. Our application is used all over the world.
- I own a luxury boutique eyelash studio in Long Island that’s top rated on Google and Yelp. We also train top eyelash artists and have our own line of lashes coming out soon.
I hope this helps you with your elevator pitch for business. If you’re ready to create your pitch, read these in-depth tips for how to write an elevator speech.
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